Our Story

It started with a simple insight: If online technologies could transform other industries, why not veterinary practices too?

A small team with years of experience working with veterinarians asked this question in 2010, right when smart phones and online shopping were taking off.  Others—the internet discounters especially—were using online shopping to divert business away from veterinarians, disrupting relationships with clients, and hurting practice financial results.  There had to be a better way.

Today, Vets First Choice is the leading provider of an innovative new model for practices to manage prescriptions and strengthen relationship with their clients.  The company provides veterinarians with a modern, professional online store, a fully-accredited pharmacy service, access to thousands of products, and a friendly, effective way to communicate with pet and horse owners.  The system dramatically improves compliance and puts veterinarians back in control of their own pharmacy.

Our Quality

Vet-VIPPS Veterinary Verified Internet Pharmacy Practice Sites

This National Association of Boards of Pharmacy certification is for veterinary online pharmacies. It verifies that our pharmacy licensing, adherence to laws and regulations, and overall prescription services and procedures meet the Vet-VIPPS highest standards designed to ensure the health and well being of pets.

PCAB Pharmacy Compounding Accreditation Board

This is the highest standard for compounding pharmacy services. A rigorous 3rd party onsite inspection has shown that we meet PCAB's most demanding quality standards and that your patients' compounded medications are safe.

LegitScript Internet Pharmacy Verification Certification

The only independent online pharmacy verification and enforcement service recognized by the National Association of Boards of Pharmacy. Our LegitScript certification ensures that we follow all laws and regulations of the Boards of Pharmacy, the Drug Enforcement Agency (DEA), and the Food and Drug Administration (FDA).

Direct Manufacturer Guarantees Vets First Choice purchases all products directly from the manufacturers

Product diversion is a real problem in veterinary medicine. Our direct relationships with manufacturers safeguards chain­-of-­custody and proper storage. And unlike the diverters, the original manufacturer guarantees remain intact.

PCI DSS Payment Card Industry Data Security Standard

Credit card security breaches are not uncommon, even within the veterinary industry. This verification ensures that we have a robust credit card data security process to protect your clients.

digicert Digital Certification of Online Transactions

Digicert certifies that all online transactions through the Vets First Choice store are encrypted and secure at the highest level.

Better Business Bureau Verification of Business Integrity and Trust

Our BBB seal attests that Vets First Choice operates with the highest integrity. Attributes include: safeguarding customer privacy, honest advertising, truthful product and service representation, policy and guarantee transparency, and responsiveness to requests and issues.

Jamie brings over 20 years of experience in animal health, starting in 1995 with IDEXX where he held a variety of roles in research, operations, marketing, and general management. Most recently, Jamie was President & CEO of LifeLearn, Inc. He also served on the IBM Watson Board of Advisors in NYC.

James (Jamie) Carroll

Vice President and General Manager CareConnect, Software and Data Insights

Carolyn held senior finance roles
in the retail and manufacturing industry for Thos. Moser Cabinetmakers, Cole Haan and Casual
Male Retail Group. She is a CPA and began her career at PricewaterhouseCoopers in Boston.

Carolyn Faulkner

Vice President Finance and Administration

Trevor is an experienced marketer with a focus on data-driven customer targeting, and behavioral analysis. Trevor served as Director of Customer Planning at L.L.Bean, Inc; overseeing analytics, modeling and testing programs designed to improve the efficacy of first-party targeting.

Trevor Hanly

Vice President Consumer Marketing and Analytics

Jerry has been an active investor, board director and/or advisor for several high-­tech start­-ups including Boston-­based Where Inc., where as COO, he managed the company from start-up to acquisition by eBay in 2011, and C­Bridge Internet Solutions, where he contributed to a successful IPO in 1999.

Jerry King

Chief Operating Officer

Tim brings a wide variety of CFO, treasury, tax, real estate and strategic sourcing experience in the US and globally. He spent 18 years at Bristol­Myers Squibb, was Senior VP at C&S Wholesale Grocers, and CFO at Pine State Trading, a billion dollar distributor in New England.

Tim Ludlow

Chief Financial Officer

Doug spent 10 years co-­founding and building e-
commerce companies including Dr. Newtons Naturals (nutraceuticals marketing &
development), and MPDirect, a direct-­to-consumer fulfillment and logistics company. Doug
came out of management consulting with PriceWaterhouseCoopers.

Doug Monson

Vice President and General Manager Growth Initiatives

Jennifer brings 16 years of pharmacy experience with 12 years in veterinary pharmacy. She currently holds pharmacist licenses in 17 states and oversees the Omaha pharmacy team.

Dr. Jennifer O'Grady, Pharm D

Vice President Pharmacy Operations and Pharmacist-­in-Charge

Pat brings 20 years of experience at
IDEXX Laboratories where she held a wide variety of management positions in sales,
marketing, operations and business development, including in the US, Europe and Australia.

Pat Panaia

Vice President B2B Sales and Marketing

Ben is also a Founding Partner of Black Point Group, and has managed investments in Ikaria Holdings, Ironwood Pharmaceuticals, Fetch Enterprises, Modern Meadows, NanoMech and other private and public healthcare and technology companies.

Ben Shaw

Founder, Director and CEO

Gary was Chief Software Architect for IDEXX Laboratories and brings wide range of experience in insurance, financial services, government and the veterinary market. His expertise includes development of high-­volume transactional and business intelligence systems.

Gary Watson

Chief Technology Officer

Vets First Choice serves more than 12,000 veterinarians nationwide.

Take back your pharmacy today. It’s easy.