Vets First Choice announced today that it is the first and only partner pharmacy to achieve compliance with Payment Card Industry Data Security Standard (PCI DSS) Level 1, Version 3.0. Compliance with this standard is a requirement to process credit cards and ensures that pet owners and veterinary practices are protected when pet medications are purchased online.

“Securing pet owner data, especially credit card information, has always been a top priority for us,” said Gary Watson, Vets First Choice Chief Technology Officer. “There’s no greater demonstration of this commitment than by achieving the credit card industry’s highest standard through this rigorous third party audit.”

Vets First Choice is the leading provider of customized online stores and a complete prescription management system to veterinary practices nationwide. Through the company’s services, veterinarians can offer their pet owners secure online purchasing and convenient home delivery of the widest range of pet medications, diets, and other pet health products available in the market. All products from Vets First Choice are safe and come with the manufacturer’s guarantee. The guarantees are intact because Vets First Choice buys direct, preserving the proper chain-of-custody unlike other well-known online pet pharmacies. In keeping with a focus on quality and security, Vets First Choice’s pharmacy is also the most highly accredited pharmacy in the veterinarian channel.

With its credit card transaction certification, the company is now listed at the VISA Global Registry of Service Providers that meet the PCI DSS Level 1, Version 3.0 requirements. Pet owners and veterinarians can verify the security of their provider by checking this site:

About Vets First Choice               
Vets First Choice is a leading provider of cloud-based prescription management, pharmacy services, marketing solutions, and practice analytics for equine and companion animal veterinary practitioners nationwide. Its services result in improved practice profitability, better prescription compliance, reduced inventory and increased client engagement. The Company has been recognized by national accreditation boards, including Vet-VIPPS and PCAB, for exceptional quality, service, and performance. For more information, please visit


What is PCI?

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that ALL companies that process, store or transmit credit card information maintain a secure environment.  Essentially any merchant that has a Merchant ID (MID).

The Payment Card Industry Security Standards Council (PCI SSC) was launched on September 7, 2006 to manage the ongoing evolution of the Payment Card Industry (PCI) security standards with focus on improving payment account security throughout the transaction process.  The PCI DSS is administered and managed by the PCI SSC (, an independent body that was created by the major payment card brands (Vis, MasterCard, American Express, Discover and JCB). It is important to note, the payment brands and acquirers are responsible for enforcing compliance, not the PCI council.

To whom does PCI apply?

PCI applies to ANY organization or merchant, regardless of size or number of transactions, that accepts, transmits or stores any cardholder data.  Said another way, if any customer of that organization ever pays the merchant directly using a credit card or debit card, then PCI DSS requirements apply.

Do other online pharmacy services serving veterinary practices need to comply with these PCI DSS standards and are they compliant?

Yes, any veterinary “home delivery” service that uses merchant accounts to process credit cards must comply with these standards.  To demonstrate compliance at the highest level of security, such services must be listed in the Visa Global Registry of Service Providers at: